Before You Enter the Social Media Battleground: A Call for Discernment
Ugh. That’s the sense I get these days when I think of social media. It wasn’t always like this. I worked directly in the “social media industry” for over 10 years and have been an avid user of these tools for ~10 years prior to that. At one time I thought social media was a pretty solid tool – you could get your message out there into the world and people could engage with you on it. It served as a sort of town square for virtual communities. Social media was largely responsible for alerting the world of real-time events that led to the Arab Spring, leading to the overthrow of several authoritarian governments and widespread political and social unrest. During the pandemic, social media was our main medium for getting important public health messaging out to the world. And it worked wonderfully. Honestly, it had such incredible potential.
But then something happened.
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